By Dr. Brian G. Long
Director, Supply
Management Research
Seidman College of Business
Grand Vally State University
brian@mmii.org

Dr. Brian G. Long, C.P.M. is President of the Marketing and Management Institute, a Kalamazoo based seminar and consulting firm. Since 1977, he has conducted hundreds of seminars across the entire nation for such firms as Onan, Cardiac Pacemaker, Northwest Airlines, Siemens, Eaton, Standard Oil, Upjohn, Schering-Plough, Boise-Cascade, Detroit Edison, Rockwell International, Parker-Hannifin, Freeport Sulfur, Philip Morris, General Foods, RJR-Nabisco, and I.B.M. Over 25,000 people from over 480 of the "Fortune 500" have now attended his seminars.