NORTON SHORES — If you have watched a Major League Baseball game, a NASCAR race, a National Hockey League game or the NCAA’s Final Four basketball tournament, either live or in person, you have seen the work of Norton Shores-based Source One Digital.
The same is true if you have shopped at a Meijer or Cabela’s store, too.
Source One Digital, an affiliate of Muskegon-based RC Productions Inc., has created 18 jobs in the Muskegon area in the last five years, and its newest expansion project will create another six.
“We have invested over $5 million in infrastructure and equipment,” said Randy Crow, CEO of Source One Digital. “We expect our digital printing equipment to open new channels for us. Our latest machine is one of only 10 like it in the United States.”
The company, which employs about 32 people, recently secured an Industrial Facilities Exemption Certificate from the City of Norton Shores for the latest expansion.
“We can now print on almost any material,” Crow said. “Our printing is faster and is better quality. With our newest equipment we can now do 10 times as much as we were able to do just six months ago.”
Source One Digital, which opened in 1996, is an affiliate of RC Productions, Inc., a Muskegon-based business that opened in 1981.
“We produce point-of-purchase signage for retailers,” Crow said. “We produce display graphics and in-store signage programs.”
In addition to their retail customers, Source One Digital produces signage used at major sporting events.
“We do all the track graphics at MIS (Michigan International Speedway),” Crow said. “We do the graphics and backdrop in the winner’s circle and around the track. We do signage for hockey and baseball games too, and if you’ve ever seen the Final Four, chances are you’ve seen signs printed in Norton Shores, Michigan.”