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Sunday, 23 December 2012 23:46

Brett VanderKamp, President, New Holland Brewing Co.

Written by  MiBiz Staff
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Brett VanderKamp, President, New Holland Brewing Co. PHOTO: Jeff Hage
VanderKamp and his business partners started brewing beer at New Holland Brewing in 1997 and later added spirits to its offerings. Today, the growing company distributes its products around the Midwest. It’s also planning an expansion in the new year.

“The economy will continue to tread water and will experience no major growth. West Michigan — and Michigan in general — will see a continued rebound with modest growth. Craft beer will continue to grow significantly and will be somewhat insulated from the economic challenges that will plague other industries.

"Companies that are commoditized will be able to withstand the effects of a weak dollar. New Holland will continue to expand into new markets and will gain existing distribution points within existing markets. In our industry, consumers have begun to demand higher quality products (i.e. craft beer — bigger flavors, locally sourced ingredients, etc.) rather than mass-produced (Bud, Miller, Coors) products.”

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