Annie, get your gun — or rather your smartphone: Almost everything the marketing industry thought it knew about brand promotion has been turned upside down.
Buying and successfully implementing a business management system can be one of the most expensive, stressful, labor-intensive and business-critical projects a company will ever take on.
Given the ubiquity of business websites on the Internet, it would seem that most small business owners count their websites among their key sales and marketing tools — a crucial part of doing business.
Experts predict mobile payment technologies will become even more mainstream as businesses and consumers move away from traditional processes. Technology research and advisory company Gartner reported an expected 44-percent growth in the use of global mobile payment transactions for 2013.
Client data, such as credit card numbers and mailing addresses, may be the most publicized loss in many cybersecurity breaches, but it is not the only vulnerability.
The recent security breaches at retailers Target and Neiman Marcus serve as a cautionary tale of the potential costs of doing business in the digital age. The high-profile hacks affected millions of customers, exposing private information, including credit and debit card numbers and addresses.
The proliferation of mobile apps over the last few years for smartphones and tablet computers has given small business owners a wealth of options to manage their business from the road.
When Grand Rapids-based Buys Chiropractic PLLC made the switch from traditional landline phones to a voice over Internet protocol (VoIP) system, Aaron Buys and his staff were a bit hesitant. It can be daunting to completely overhaul the telecommunications system at any small business, but with the rising costs of traditional service, Buys was questioning what exactly he was paying for.
Conpoto LLC operates in an e-commerce space that’s grown more crowded in the last two years — and that’s drawn the interest of venture capital firms. The sector has also had several recent exits. Co-founder Matt Lepard says the differentiator between Conpoto and the handful of other applications comes down to the focus on providing business solutions, not just a vehicle for peer-to-peer gifting.
Matt Lepard has a simple solution for revolutionizing the $100 billion gift card industry: Get rid of the cards.
In August, as Founders Brewing Co. bottled its just-brewed Breakfast Stout, Sarah Aldrich took the opportunity to stage a spontaneous product shot. The communications manager for the Grand Rapids-based craft brewery grabbed a bottle that had just come off the line and plopped it down in a pile of chocolate used to brew the seasonal label.
As difficult as it is to believe in the digital era when most people are connected with smartphones, iPads and laptops, a new survey reveals that a significant proportion of Michigan residents lack high-speed Internet connectivity.
Dorothy Graham, the keynote speaker for the 2013 Great Lakes Software Excellence Conference, is a rock star for many in the tech world. A world renowned expert on software, Graham appears at the conference on April 29 at Calvin College to discuss intelligent mistakes in software testing industry and how to avoid them.
Businesses and government agencies need to be prepared to deal with the latest cybersecurity issues as well as threats related to natural disasters and crime. That’s the reason government and business professionals are expected to attend the 2013 Great Lakes Homeland Security Training Conference & Expo this month.
When Dr. Mark Gostine found out that he was going to be a grandfather, he did what any caring doctor-dad would do: He sent health tips to daughter who was expecting her first child.
GRAND RAPIDS — When restaurateur Johnny Brann of the regional Brann’s Steakhouse and Grille chain decided he wanted to open a restaurant, he envisioned a concept that went beyond Brann’s traditional casual dining experience and sports bar aesthetic.