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Sustainable Biz (6)

Norman Christopher is West Michigan’s de facto swami of sustainability.

Sustainable businesses are by their nature engaged in many facets of corporate social responsibility.

As the weather warms up and the days get longer, the Greater Grand Rapids Bicycle Coalition and its partner organizations encourage professionals to ditch the car and use a healthier and more eco-friendly method to get to work during the inaugural Active Commute Week this May.

Amway Corp.’s broad-based business didn’t always pay attention to sustainability issues, but that is starting to change as going green is increasingly seen as having a strong business case behind it.

Sustainability is increasingly being defined not just by “green” — which can have a number of convoluted meanings — but by companies crunching large matrices of waste and energy use data and coming to meaningful solutions.

Many businesses seem to be running a popularity contest as to who can be the most sustainable. There’s no shortage of “green” claims in the marketplace. But regardless of all the social posturing involved in sustainability, there is no arguing with the improvements being sustainable can have on a company’s bottom line.

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