Joe Boomgaard

Joe Boomgaard

Editor, covers craft beverage industry.
Twitter: @jboomgaard
Email: [email protected]

Stroll through the beer aisle at some West Michigan grocery supercenters and you might notice a bit of gold tucked between the red, white and blue cases of Budweiser and MillerCoors brands. 

Muskegon’s Pigeon Hill Brewing Co. is embarking on ambitious expansion plans as the company wrestles with how best to compete in the highly volatile industry.

Explosive growth in Michigan’s craft beer industry has created hundreds of new companies over the last decade. As a result of all those new entrants, competition in the industry has ratcheted up to an all-time high, testing the industry’s collegiality and owners’ appetite for risk. Even so, many executives still see opportunities to expand their companies. In this comprehensive special report, MiBiz explores how savvy companies are adapting their business models to thrive in an increasingly volatile market.

A West Michigan cider producer plans to open a satellite tasting room in northern Kent County.

PLAINFIELD TOWNSHIP — Three Michigan natives plan to open a new microbrewery in the Rockford area.

A West Michigan distributor of gases for the food and beverage industry has been acquired by Radnor, Pa.-based Airgas Inc.

Two craft distilleries have agreed to a negotiated settlement in a trademark dispute stemming from a November lawsuit.

Kalamazoo-based Zeigler Automotive Group ranked as the 62nd largest dealership group in the U.S. with 15,090 new car sales in 2017, according to an annual ranking in Automotive News. Last year, the company generated $1.08 billion in revenue with 23 stores in West Michigan and the Chicago area and one it just sold in New York. Despite projections for slowing auto sales nationally, President Aaron Zeigler said the dealership group has experienced a strong start to 2018 with sales up more than 20 percent in January and February and with business on track for an all-time company record month in March. “It isn’t even close,” he said during a recent interview at the new Zeigler Motorsports store in Comstock Township. He spoke with MiBiz about the car dealer business and his company’s success through an intentional focus on leadership training. 

A popular west side brewery and restaurant has set its sights on the lakeshore for its third brewpub, MiBiz has learned.

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