The craft brewing industry continues to evolve at a rapid pace. As breweries strive to stay relevant in the eyes of thirsty customers, they also need to find ways to keep their distributor and retail partners happy. Companies need to balance all those demands and more if they plan to grow beyond the taproom model, which still provides their most lucrative sales.
The meteoric rise of Michigan’s craft brewing industry has spawned the creation of hundreds of new companies in communities all over the state.
Stroll through the beer aisle at some West Michigan grocery supercenters and you might notice a bit of gold tucked between the red, white and blue cases of Budweiser and MillerCoors brands.
Muskegon’s Pigeon Hill Brewing Co. is embarking on ambitious expansion plans as the company wrestles with how best to compete in the highly volatile industry.
Explosive growth in Michigan’s craft beer industry has created hundreds of new companies over the last decade. As a result of all those new entrants, competition in the industry has ratcheted up to an all-time high, testing the industry’s collegiality and owners’ appetite for risk. Even so, many executives still see opportunities to expand their companies. In this comprehensive special report, MiBiz explores how savvy companies are adapting their business models to thrive in an increasingly volatile market.
A West Michigan distributor of gases for the food and beverage industry has been acquired by Radnor, Pa.-based Airgas Inc.
Two craft distilleries have agreed to a negotiated settlement in a trademark dispute stemming from a November lawsuit.
Kalamazoo-based Zeigler Automotive Group ranked as the 62nd largest dealership group in the U.S. with 15,090 new car sales in 2017, according to an annual ranking in Automotive News. Last year, the company generated $1.08 billion in revenue with 23 stores in West Michigan and the Chicago area and one it just sold in New York. Despite projections for slowing auto sales nationally, President Aaron Zeigler said the dealership group has experienced a strong start to 2018 with sales up more than 20 percent in January and February and with business on track for an all-time company record month in March. “It isn’t even close,” he said during a recent interview at the new Zeigler Motorsports store in Comstock Township. He spoke with MiBiz about the car dealer business and his company’s success through an intentional focus on leadership training.