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AMA West Michigan email marketing seminar
Tuesday, February 06, 2018, 11:30am - 04:00pm
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We can all agree that email marketing is one of, if not the most effective digital marketing tactics. The problem is that most marketers and organizations have abused the channel; leading to depressed open, clickthrough, and post conversation metrics, as well as a love/hate relationship with all emails. To solve this problem, we need to rethink how we connect with people via their inboxes, radically reduce the propensity of sending campaigns simply because our organizations have something to announce, and expand the KPIs that dictate success.

Join this workshop to discuss these issues with the founder of barber&hewitt, Michael Barber, and walk away with a plan on how to make email great again. At the end of the 1/2 day seminar, you’ll be able to:

  • Understand the latest trends and stats on email marketing
  • Develop short and long-term communications plans with subscribers
  • Perform effective email audits
  • Select email marketing/marketing automation providers
  • Build effective email workflows with your organization
  • Leverage modern web tools to create kickass emails
  • Determine the email metrics that matter
  • Discover future email opportunities

Seminar Details:

11:30 – 11:45 PM: Registration & Networking

12 – 1 PM: Keynote Presentation & Lunch

1 – 4 PM: Workshop Sessions (details to come)

Location Goei Center, 818 Butterworth St SW, Grand Rapids, MI 49504

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