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Experiential Marketing Panel
Tuesday, September 11, 2018, 11:30am - 01:00pm
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Presented by American Marketing Association of Michigan

As marketers, it’s our responsibility to engage with audiences and consumers through a variety of platforms. But, in such a heavily saturated environment it can be hard for a brand’s voice to stand out. In order to keep consumers coming back and interacting with products and services, we need to become a bit more creative in how we cultivate the brand experience. How can we create a tangible experience that is both memorable for our audiences and beneficial for our brand? This is where experiential marketing comes into play.

What exactly is experiential marketing, and how can we use it effectively? We’re bringing together four local professionals to answer these questions and provide knowledge, insights, recommendations, and tactics that you can incorporate into your marketing strategies tomorrow. Our panelists include:

  • Stephanie Kotschevar, Experience Grand Rapids
  • Jaenell Wood, ArtPrize
  • Rob Jackson, Extra Credit Projects
  • Angela Grabau, Angela Grabau, LLC

Have a question you want to be answered? Be sure to submit your question during registration!

Location Eberhard Center

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