rss icon

Wednesday, 28 March 2012 12:14

GR Brewing Co. plans revived

Written by 
Rate this item
(0 votes)

GRCB

GRAND RAPIDS — A new project aims to revive a classic name from Grand Rapids’ brewing history and fill a major corner in the downtown entertainment district.

Grand Rapids Brewing Co. will open in late summer as the anchor tenant of 1 and 7 Ionia Ave. SW. BarFly Ventures, owned by Mark and Michele Sellers, purchased the assets of the former GRBC after it closed in 2011. The deal included the brewing equipment.

“Being at the corner of ‘Main and Main’ for the entertainment district is about as good as it gets,” Sellers told MiBiz.

BarFly plans to invest more than $1.5 million to renovate and combine what are currently separate storefronts in the Hawkins and Gunn buildings into a 10,000-square-foot space capable of seating up to 450 customers. GRBC will occupy most of the ground floors of both buildings and plans a 100-person event space in the lower level.

Sellers said he is financing the project through Mercantile Bank and The Bank of Holland, as well as using some self-financing.

BarFly has several other properties – HopCat, Stella’s Lounge, The Viceroy and McFadden’s – on Ionia Street.

The brewing operation will make a wide range of beers onsite. The equipment will be on the main floor, visible through the windows from Fulton Street. Sellers said he’s still looking for a brewmaster for the brewery, which plans to revive the Silver Foam style of beer. Overall, the project is expected to create about 60 new jobs, he said.

Sellers said he expects the brewery to make about 1,500 barrels of beer annually. Because of economies of scale, margins for beer GRBC brews itself are better than margins for outside beer.

“It will probably be about 10 percent cost, 90 percent profit,” he said.

Sellers said he wants the “family-friendly” brewery to have a bright environment inside with décor and music that encourages families to visit for dinner or when they’re downtown for a game or a show. The eatery will have a signature entrée that is available in larger cities but not currently available in Grand Rapids, Sellers said.

The brewpub is an integral part of a $7.5 million “616 Lofts on Ionia” mixed-use project announced in early March by 616 Development.

Read 1538 times Last modified on Sunday, 12 August 2012 10:18

Breaking News

September 2018
S M T W T F S
26 27 28 29 30 31 1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 1 2 3 4 5 6

Follow MiBiz