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Sunday, 23 December 2012 23:01

Mark Bissell, Chairman and CEO, Bissell Inc.

Written by  MiBiz Staff
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Mark Bissell, Chairman and CEO, Bissell Inc. Courtesy photo
The fourth-generation family owned floor care company plans a complete “refocusing” and “revamping” of its brand that will roll out over 2013. The process will allow the manufacturer to project more clarity around its brand and its products, Bissell says.

“(My outlook) is different depending on the part of the world. In the developed world – North America and parts of Europe – it’s no to low growth. Within those countries, it’s very competitive and it’s a game around innovation and marketing and new product development in order to get the consumer to think about us versus somebody else. International ... for us is a growth market. Overall, next year is going to continue to be a year of moderate growth for us. Our business is largely driven by new products, and ... we have more new product in ’13 and ’14 than we’ve ever had. We’re almost totally redoing our product lines in the different segments. In all of these segments, we have new platforms that are going to come to market.

"There’s been a heavy emphasis on product development and engineering from our standpoint. Strategic alliances and partnerships are going to become ... increasingly important as companies try to stretch their investment and leverage what they’re good at. You can’t be good at everything. I think we’re finding some interesting opportunities in the general partnership area where we can share in a non-competitive environment some of the knowhow and some of the investment that we’ve made, and conversely get that from another company as well. Leveraging resources ... reduces investment and it helps deal with some of the risk due to the uncertainty and the short time frame we all have to work under.”

Read 14784 times Last modified on Thursday, 20 December 2012 20:24

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