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Tuesday, 06 August 2013 12:54

CAR Briefings: Global emissions standard dominates talk at Advanced Powertrain Forum

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Bob Lee Vice President and Head, Engine, Powertrain and Electrified Propulsion Systems Engineering Chrysler Group LLC Bob Lee Vice President and Head, Engine, Powertrain and Electrified Propulsion Systems Engineering Chrysler Group LLC Center for Automotive Research

 MiBiz Managing Editor Joe Boomgaard and reporter NIck Manes are attending the CAR Management Briefing Seminars in Traverse City this week. They'll be filing stories and news reports as part of MiBiz' coverage of the annual event, which offers a wealth of information on the industry for supplier companies.

ACME —As long as automobiles burn fossil fuels, automotive executives will be concerned about emissions standards.

It’s no surprise then that the need for a global emissions standard was an overarching theme at this morning’s Advanced Powertrain Forum at the Center for Automotive Research (CAR) Management Briefing Seminar.

“A one-world standard (for powertrain emissions) would simplify things,” said Bob Lee, vice president for engine, powertrain, and electrified propulsion systems engineering for Chrysler Group LLC. “If we can meet the U.S. standards, we can meet the world’s.”

Lee spoke about Chrysler’s efforts to improve fuel efficiency on a fleet-wide basis but said much of the company’s challenge is based on the fact that gas consumption is not the primary factor for consumers when purchasing a vehicle.

[RELATED: More CAR Briefings]

Lee used the example of Chrysler’s Jeep Wrangler, which set all-time sales record in 2012, moving more than 701,000 units. Lee said that Jeep consumers are interested in the vehicle’s off-road and towing capabilities as opposed to how much gas the vehicle uses.

Chrysler is in favor of a global CO2 reduction – largely achieved by government regulations and deadlines, Lee said. However, the automaker faces a diminishing return because the higher cost of the technology can turn away price-conscious customers.

“It’s a daunting challenge,” he said.

Oliver Schmidt, general manager of the engineering and environmental office for Volkswagen Group of America LLC, gave a similar perspective from the German automaker, stating that Volkswagen is in favor of global standards to simplify its operations.

In an effort to show its commitment to better fuel efficiency, Schmidt announced that VW will debut its new E288 diesel engine in the second half of 2014. The engine, reported to be the company’s most fuel-efficient ever, will be available in the Golf, Beetle, Passat and Jetta. The EA288 will eventually replace all the 2.0-liter TDI Clean Diesel currently used. The engine minimizes friction in order to optimize fuel economy.

Read 2510 times Last modified on Wednesday, 07 August 2013 09:36

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