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Thursday, 15 May 2014 11:16

Steelcase furniture to be available via Staples

Written by  MiBiz Staff
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Grand Rapids-based furniture manufacturer Steelcase (NYSE: SCS) inked a deal with national office supplies retailer Staples Inc. (NASDAQ: SPLS). Under the deal, businesses have the opportunity to purchase Steelcase products on and in select Staples stores around the country. The Steelcase products will be available starting this summer.

The partnership is targeted at small businesses.

“Through our new partnership, we’re giving small business customers access to the expertise, craftsmanship, design and innovation of Steelcase,” Mike Edwards, Staples executive vice president of merchandising, said in a statement. “We are thrilled to partner with Steelcase and help bring our small business customers solutions that can make more happen for both their employees and their business.”

For Steelcase, distribution of the company’s products via Staples allows the furniture manufacturer to expand to more potential customers.

“At Steelcase, we know that the places where people work matter. Small businesses realize by engaging talent they can build a strong brand and culture -- and the workplace can play a significant role in that,” Allan Smith, vice president, global marketing for Steelcase, stated in a release. “This partnership with Staples will give small businesses increased access to award-winning, high performance, seating portfolio through Steelcase. Our desire is to help people everywhere have great experiences at work.”


Read 2332 times Last modified on Thursday, 15 May 2014 12:17

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