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Monday, 27 April 2015 17:13

Sharpe Collection plans renovation of BMW dealership

Written by  MiBiz Staff
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Sharpe Collection plans renovation of BMW dealership COURTESY RENDERING

Grand Rapids-based auto dealer group The Sharpe Collection has announced the planned renovation of its BMW dealership at 1010 28th Street SE, according to a statement.

Construction of both the interior and exterior sections of the 8,600-square-foot facility is now underway and the expected completion date is slated for July. The BMW showroom has temporarily been relocated next door to Sharpe’s Mini showroom.

Interior renovations will include a re-vamped waiting lounge, new vehicle delivery room and the implementation of a “BMW Genius” program that is intended to make it easier for customers to get questions answered throughout the sales process.

“We are thrilled to announce this new showroom and lounge project,” said Blair Sharpe, general manager of The Sharpe Collection, in a statement. “The new design emphatically puts the client first in every key interaction: research, purchase, delivery and service. Our BMW Genius program supports the client to ensure they always have the ultimate driving experience.”

Progressive AE is the project’s architect and Pioneer Construction Co. is serving as general contractor.

Read 2202 times Last modified on Thursday, 07 May 2015 10:53

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