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Wednesday, 22 July 2015 15:55

West Michigan Economic Partnership launches Project Greenlight marketing initiative

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A new collaborative economic development initiative aimed better marketing some of West Michigan’s most notable industrial sites officially launched today.

The marketing initiative, dubbed ‘Project Greenlight,” identified seven sites in Kent and Muskegon counties with multimodal transportation access that are prime for new projects or redevelopment.

Project Greenlight aims to market the sites to logistics-focused companies.

“It really directs the idea that these properties are multimodal and are known as strategic locations,” said Ben Swayze, manager of Cascade Charter Township, one of seven municipalities involved in the partnership that also includes the cities of Grand Rapids, Kentwood, Wyoming and Muskegon as well as the Kent and Muskegon county governments.

Sites included in the marketing effort include:

  • Approximately 200 acres known as the Ashley Capital-Grand Rapids Commerce Center, located between 36th and 44th Street

  • The Port of Muskegon

  • The Muskegon County Business Park North

  • Site 36 in Wyoming, a former General Motors stamping facility on 36th Street

  • Three properties in the vicinity of 52nd Street and Broadmoor Avenue in Kentwood

  • Greenfield sites on the property of Gerald R. Ford International Airport

Each of the selected sites must be situated near at least two forms of transportation such as a highway, airport, railroad or port.

The actual organization, known as the West Michigan Economic Partnership, began in 2010 when the state passed the Next Michigan Development Act, which was aimed at promoting more intergovernmental collaboration in regions around the state, as MiBiz has previously reported.

Today’s announcement, released by Grand Rapids-based economic development agency The Right Place Inc. (RPI) and Muskegon Area First, formally launched the marketing effort, as well as the unveiling of the group’s website, designed by Muskegon-based Revel.

Now organizations such as The Right Place and the Michigan Economic Development Corp. (MEDC) will have branded marketing materials when they’re on trade missions or talking with companies looking at the area, Swayze said.

“We’re able to to communicate with site selectors and large businesses and be able to present a region of opportunity, instead of marketing individual properties to individual users,” said Tim Mroz, vice president of marketing and communications at The Right Place, referring to the need for a full-scale marketing initiative.

Funding for the $36,000 marketing campaign came from an MEDC grant, as well as other public and private funds. 

Read 2411 times Last modified on Sunday, 26 July 2015 15:30

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