GRAND RAPIDS - Even as headlines about the death of brick-and-mortar retail continue to pile up, niche retailers from outside the market continue to eye West Michigan for expansion.
The latest: two outdoor-goods retailers have proposed stores in planned construction projects along two of West Michigan’s busiest retail corridors, according to paperwork filed with planning commissions in Grand Rapids and Grandville.
Sierra Trading Post, an outdoor sporting goods and clothing retailer owned by TJX Companies Inc. — the parent company of T.J. Maxx — has filed plans to open a location within The Shops at Centerpointe Mall, located near the busy, retail-heavy intersection of 28th Street and the East Beltline Avenue, according to documents filed with the city of Grand Rapids.
If approved, the location would be Sierra Trading Post’s second Michigan location. The retailer plans to open a location in Ann Arbor this month.
The emergence of a Sierra Trading Post at the shopping center appears to be just one of a handful of changes planned for the retail site.
Centerpointe owners — a subsidiary of New York City-based retail real estate firm Stonemar Properties LLC — also said in the paperwork that pending city planning commission approval, they intend to build a new 9,450-square-foot outlot building for retail and restaurant use.
Executives with Stonemar Properties did not immediately respond to requests for comment. A spokesperson for TJX Companies declined to comment for this report.
Meanwhile in Grandville, another outdoor sporting goods and clothing retailer has plans for a new retail outlet.
Municipal planning documents from last month show that the Belleville, Wis.-based Duluth Trading Co. plans to build a 14,550-square-foot retail building on an outlot parcel along Wilson Avenue south of Rivertown Parkway at the Rivertown Crossings mall.
The Grandville location would be the brand’s second Michigan location, with the other located north of Detroit in Macomb County, according to its website.
Minutes from the meeting last month show that Grandville’s planning commission approved the plans unanimously.
A spokesperson for the brand would not confirm or deny that Duluth Trading Company plans a store at the location.
Matt Butts, Grandville’s assistant city manager, said the city’s building department is finalizing details and construction could begin soon.
“It’s another unique use,” Butts said. “It goes well with what’s along Rivertown Parkway.”