While craft beverage industry insiders expect more deals ahead nationally in 2020, the market in Michigan may be poised to level off.
Vander Heide, the current president of the Michigan Cider Association, said the cider industry fought hard to be included specifically in the new law’s language outlining the council’s governing board.
An update to Michigan law is bringing a more equitable approach to how license fees from craft beverage producers are spent.
With the craft brewing industry continuing to grow — albeit slower than just a few years ago — many West Michiganbased equipment suppliers are honing their product niches to get ahead of any future market corrections.
Stroll through the beer aisle at some West Michigan grocery supercenters and you might notice a bit of gold tucked between the red, white and blue cases of Budweiser and MillerCoors brands.
Muskegon’s Pigeon Hill Brewing Co. is embarking on ambitious expansion plans as the company wrestles with how best to compete in the highly volatile industry.
The craft beer industry in Michigan essentially started with Larry Bell in 1985 launching what would become Bell’s Brewery Inc. Since then, and especially over the last decade, the industry has taken off in West Michigan and beyond.
With its 348 barrels of beer produced last year, Newaygo Brewing Co. accounted for less than 1 percent of all craft beer made in Michigan in 2015.