While craft beverage industry insiders expect more deals ahead nationally in 2020, the market in Michigan may be poised to level off.
GRAND RAPIDS — An established West Michigan brewery whose products are available on shelves statewide is taking a novel approach to getting its newest brand out to market.
GRAND RAPIDS — Handbag and luggage manufacturer Public Thread developed its business strategy around the idea that one company’s waste could be another’s raw material.
Brewery Vivant is planning to open a satellite facility that will help ease space constraints and give the company a broader reach into the greater Grand Rapids area, MiBiz has learned.
The backlash against the Grand Rapids Area Chamber of Commerce over its controversial endorsement of GOP Michigan gubernatorial candidate Bill Schuette continues to percolate.
The craft brewing industry continues to evolve at a rapid pace. As breweries strive to stay relevant in the eyes of thirsty customers, they also need to find ways to keep their distributor and retail partners happy. Companies need to balance all those demands and more if they plan to grow beyond the taproom model, which still provides their most lucrative sales.
GRAND RAPIDS — As the craft beer industry continues to grow, it’s contributing to more economic activity in Michigan, both within the sector and its expanding supply chain.
GRAND RAPIDS — When Edwin Collazo and Dave Petroelje announced plans in late 2015 to launch a craft brewery north of downtown, only one other producer had set up shop in the area.
“It’s definitely not easy anymore.”
— Jason Spaulding, Brewery Vivant
As Michigan’s craft beverage industry matures and gets more competitive, it’s causing more than a few growing pains to emerge. Additionally, the pace of growth has slowed, forcing producers
to rely on solid business practices to succeed. In this comprehensive special report, MiBiz examines how these companies are adapting their strategies to survive in the ever-changing market.