Until last year, state law barred alcoholic beverage makers and wholesalers from using social media to promote their products at the retailer level, even though many of them did anyway.
With more than 5,300 craft brewers already on the market, and many more scheduled to open in the near future, the craft brewing industry has started to mature.
With the first year under his belt, Cedar Springs Brewing Co. founder and Director of Happiness David Ringler says he’s pleased the company has surpassed its initial projections. The brewery should end the year having produced about 800 barrels of mostly traditional German-style beer, including Küsterer Original Weißbier, which won a bronze medal in the Great American Beer Fest earlier this year. Ringler hopes to add some new equipment to boost production and distribution in the coming year, “but we have no ambitions of growth at all cost.”