Two West Michigan craft brewers operating with vastly differing business models are taking a similar approach to growing their operations by using capacity at other breweries. Both Sawyer-based Greenbush Brewing Co. and Muskegon-based Rake Beer Project LLC are taking advantage of a production model that allows them to get beer into the market without a significant upfront capital investment.
A thriving business climate and renewed interest in communities across West Michigan have sparked increased demand for event space throughout the region.
Michigan craft breweries have only just started to sell their beer in international markets, but many in the industry believe exporting could soon become an important diversification strategy.
Bartenders at Rockford Brewing Company Inc. have poured more pints of craft beer than expected in the company’s three years of operation. With production at its taproom and brewhouse in Rockford maxed out at 800 barrels of beer annually, co-founder Seth Rivard said the craft brewery will need to look outside of its existing facility to add capacity.