When Chico, Calif.-based Sierra Nevada Brewing Co. put out the “bat signal” seeking help to support victims of last year’s catastrophic Camp Fire in northern California, the Michigan craft brewing industry set into motion. Their rallying point: Resilience Butte County Proud IPA. Sierra Nevada created the beer as a fundraiser, pledging to donate 100 percent of its profits from the sale of the product to the Camp Fire Relief Fund. The 10th-largest U.S. brewery then shared the recipe online and encouraged breweries all over the country to participate.
“It’s definitely not easy anymore.”
— Jason Spaulding, Brewery Vivant
As Michigan’s craft beverage industry matures and gets more competitive, it’s causing more than a few growing pains to emerge. Additionally, the pace of growth has slowed, forcing producers
to rely on solid business practices to succeed. In this comprehensive special report, MiBiz examines how these companies are adapting their strategies to survive in the ever-changing market.
Thirsty Michigan craft beer consumers bought the equivalent of around 59,000 more pints of Brewery Vivant’s beer in 2016 than they did the year before.
As New Holland Brewing Co. LLC ramps up a major expansion into the Grand Rapids market that’s expected to open next month, President and co-founder Brett Vanderkamp has plenty to keep his mind occupied.
As the craft beverage industry matures, it’s attracted new entrants who may be more concerned with making a quick profit than with the quality of the liquid.