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Displaying items tagged: LEAD Marketing Agency Inc

Sunday, 06 November 2022 18:45

WHAT’S IN A NAME? Little known outside of Grand Rapids, Acrisure builds brand awareness with sports naming rights, sponsorship deals

When an unknown fintech firm from Grand Rapids supplanted a hometown company in purchasing the naming rights for the home stadium of the NFL’s Pittsburgh Steelers, it kicked off a wave of miffed reactions from fans and commentators alike.

Published in Finance
Sunday, 18 July 2021 17:37

NCAA rule change brings newfound revenue streams for student-athletes

Keith Mitchell recalled a time during his football playing days at the University of Michigan when he and other players volunteered at a football camp in the Detroit area. The coach hosting the camp charged hundreds of dollars per participant and drew a crowd of roughly a thousand.

Published in Economic Development