Displaying items tagged: LEAD Marketing Agency Inc
WHAT’S IN A NAME? Little known outside of Grand Rapids, Acrisure builds brand awareness with sports naming rights, sponsorship deals
When an unknown fintech firm from Grand Rapids supplanted a hometown company in purchasing the naming rights for the home stadium of the NFL’s Pittsburgh Steelers, it kicked off a wave of miffed reactions from fans and commentators alike.
Keith Mitchell recalled a time during his football playing days at the University of Michigan when he and other players volunteered at a football camp in the Detroit area. The coach hosting the camp charged hundreds of dollars per participant and drew a crowd of roughly a thousand.