Craft brewing industry executives worry that a lack of Pure Michigan advertisements touting the state as a brewery tourism destination could have a chilling effect on attracting out-of-state visitors to their taprooms.
A new bill would end a time-consuming bonding process needed to get a license for Michigan-based craft beverage producers and certain out-of-state companies that sell alcoholic beverages in Michigan.
In the hyper-competitive craft beer industry in which growth has started to level off in recent years, Old Nation Brewing Co. proves the exception to the rule. The Williamston-based brewery has garnered a name for itself with its M-43 brand, a popular New England-style hazy India Pale Ale that carries a suggested retail price of $13.99 per four-pack of 16-ounce cans.
When Chico, Calif.-based Sierra Nevada Brewing Co. put out the “bat signal” seeking help to support victims of last year’s catastrophic Camp Fire in northern California, the Michigan craft brewing industry set into motion. Their rallying point: Resilience Butte County Proud IPA. Sierra Nevada created the beer as a fundraiser, pledging to donate 100 percent of its profits from the sale of the product to the Camp Fire Relief Fund. The 10th-largest U.S. brewery then shared the recipe online and encouraged breweries all over the country to participate.
A series of bipartisan bills fast-tracked for the state Legislature’s lame-duck session would redefine the laws governing how Michigan-based alcoholic beverage producers operate.
A group of investors plans to open a commercial-scale malting and grain-processing facility about an hour east of Kalamazoo to serve the region’s growing craft beverage industry.
Vander Heide, the current president of the Michigan Cider Association, said the cider industry fought hard to be included specifically in the new law’s language outlining the council’s governing board.
An update to Michigan law is bringing a more equitable approach to how license fees from craft beverage producers are spent.
Muskegon’s Pigeon Hill Brewing Co. is embarking on ambitious expansion plans as the company wrestles with how best to compete in the highly volatile industry.