Like many cultural arts nonprofits, the Muskegon Museum of Art has been experimenting with ways to engage new audience members, especially younger people. For instance, that’s led to the museum holding events focused on craft beer or a particular type of imagery popular with that demographic, said Executive Director Kirk Hallman. However, those events are just the tip of the iceberg in reaching and getting donations from the next generation of donors. 

Published in Nonprofits

MUSKEGON — A dozen years ago, after the demolition of the former Muskegon Mall, an eight-block area in the heart of downtown sat vacant, filled with sand, shells of vacant buildings and few people.