Craft brewers leverage cheaper, more efficient production models to get beer to market
Two West Michigan craft brewers operating with vastly differing business models are taking a similar approach to growing their operations by using capacity at other breweries. Both Sawyer-based Greenbush Brewing Co. and Muskegon-based Rake Beer Project LLC are taking advantage of a production model that allows them to get beer into the market without a significant upfront capital investment.
New Holland eyes Battle Creek for third brewery
New Holland Brewing Co. plans to open its third brewery and taproom in West Michigan after purchasing a vacant building at 64 West Michigan Ave. in Battle Creek, MiBiz has learned.
For West Michigan cideries and distilleries, success comes by educating consumers
While they operate in the shadow of West Michigan’s brewing industry, local cideries, distilleries and wineries make up a growing piece of the region’s overall craft beverage scene.
Concern over craft brewery saturation in West Michigan emerges among lenders
ROCKFORD — When Seth Rivard and his partners opened Rockford Brewing Co. in 2012 along the White Pine Trail about 15 miles north of Grand Rapids, they turned to a federal lending program that backs bank loans for small businesses.
As competition heats up, Michigan craft brewers focus on business practices, taproom sales
Thirsty Michigan craft beer consumers bought the equivalent of around 59,000 more pints of Brewery Vivant’s beer in 2016 than they did the year before.
Adtegrity plans office move to New Holland development in Grand Rapids
Digital marketing and advertising firm Adtegrity Inc. announced today its plan to vacate its current headquarters at 38 Commerce Ave. SW and move to the growing Bridge Street corridor.
New Holland Brewing Co. and Pabst Brewing Co. announce partnership
Holland-based New Holland Brewing Co. and Los Angeles-based Pabst Brewing Co. have announced a deal aimed at increasing New Holland’s sales and distribution.
ROTATION NATION: Pressured from above and below, larger craft brewers seek out their place in the market
Pioneers of the craft brewing industry face a steep challenge from the growing market they helped establish.
Michigan ranks 10th nationally in craft beer production
With its 348 barrels of beer produced last year, Newaygo Brewing Co. accounted for less than 1 percent of all craft beer made in Michigan in 2015.
Brewing equipment supply chain slow to develop among West Michigan manufacturers
Baroda-based Oronoko Iron Works Inc. hasn’t even turned two years old yet, but the company already has plans to at least double the size of its plant later this year. The reason: Strong growth in the nation’s $19.6 billion craft brewing industry has boosted demand for its material handling products, wh