New Holland Brewing Co. plans to open its third brewery and taproom in West Michigan after purchasing a vacant building at 64 West Michigan Ave. in Battle Creek, MiBiz has learned.

While they operate in the shadow of West Michigan’s brewing industry, local cideries, distilleries and wineries make up a growing piece of the region’s overall craft beverage scene.

ROCKFORD — When Seth Rivard and his partners opened Rockford Brewing Co. in 2012 along the White Pine Trail about 15 miles north of Grand Rapids, they turned to a federal lending program that backs bank loans for small businesses.

Thirsty Michigan craft beer consumers bought the equivalent of around 59,000 more pints of Brewery Vivant’s beer in 2016 than they did the year before.

Digital marketing and advertising firm Adtegrity Inc. announced today its plan to vacate its current headquarters at 38 Commerce Ave. SW and move to the growing Bridge Street corridor.

Holland-based New Holland Brewing Co. and Los Angeles-based Pabst Brewing Co. have announced a deal aimed at increasing New Holland’s sales and distribution.

Pioneers of the craft brewing industry face a steep challenge from the growing market they helped establish. 

With its 348 barrels of beer produced last year, Newaygo Brewing Co. accounted for less than 1 percent of all craft beer made in Michigan in 2015.

Baroda-based Oronoko Iron Works Inc. hasn’t even turned two years old yet, but the company already has plans to at least double the size of its plant later this year. The reason: Strong growth in the nation’s $19.6 billion craft brewing industry has boosted demand for its material handling products, wh