In the hyper-competitive craft beer industry in which growth has started to level off in recent years, Old Nation Brewing Co. proves the exception to the rule. The Williamston-based brewery has garnered a name for itself with its M-43 brand, a popular New England-style hazy India Pale Ale that carries a suggested retail price of $13.99 per four-pack of 16-ounce cans.
Two West Michigan craft brewers operating with vastly differing business models are taking a similar approach to growing their operations by using capacity at other breweries. Both Sawyer-based Greenbush Brewing Co. and Muskegon-based Rake Beer Project LLC are taking advantage of a production model that allows them to get beer into the market without a significant upfront capital investment.
The craft brewing industry continues to evolve at a rapid pace. As breweries strive to stay relevant in the eyes of thirsty customers, they also need to find ways to keep their distributor and retail partners happy. Companies need to balance all those demands and more if they plan to grow beyond the taproom model, which still provides their most lucrative sales.