As more generations become exposed over time to the craft beer industry, brewers will face new opportunities to find growth and challenges to their existing business models. Add in a healthy dose of regulatory uncertainty and shifting market dynamics that could easily catch breweries off guard financially if they scaled up too large, too soon and it’s easy to see that the craft brewing industry remains in a state of constant flux.
MUSKEGON HEIGHTS — The partners behind Wonderland Distilling Co. want to position their spirits as a connection to the outdoors culture in West Michigan and a link to the water that surrounds it. The startup distillery has already signed a lease and has started construction on production space in Muskegon Heights and expects to submit its federal licensing paperwork in the coming weeks, said Allen Serio, Wonderland’s chief marketing and sales officer.
Muskegon’s Pigeon Hill Brewing Co. is embarking on ambitious expansion plans as the company wrestles with how best to compete in the highly volatile industry.
Bartenders at Rockford Brewing Company Inc. have poured more pints of craft beer than expected in the company’s three years of operation. With production at its taproom and brewhouse in Rockford maxed out at 800 barrels of beer annually, co-founder Seth Rivard said the craft brewery will need to look outside of its existing facility to add capacity.