Displaying items by tag: Rake Beer Project LLC
Craft beverage producers adapt marketing approaches, deal with supply chain headaches as pandemic drags on
The COVID-19 pandemic and accompanying shutdowns of bars, brewpubs, taprooms and tasting rooms had an undeniably negative effect on West Michigan craft beverage makers and their balance sheets.
As the owner of longtime downtown Grand Haven retailer Down To Earth, Sholeh Veiseh has turned to hosting virtual fashion shows and offering sales on social media to bring in some revenue during the coronavirus closure.
MUSKEGON — A deal to redevelop the former Ameribank building is making headway, but the project remains contingent on incentives from the city and the Michigan Economic Development Corp. Muskegon developer John Essex, managing partner and president of Core Development LLC, submitted a formal purchase agreement to the city prior to the Jan. 30 deadline. If the project goes ahead, it would transform a partially demolished building into a new use in the core of the city’s downtown.
Two West Michigan craft brewers operating with vastly differing business models are taking a similar approach to growing their operations by using capacity at other breweries. Both Sawyer-based Greenbush Brewing Co. and Muskegon-based Rake Beer Project LLC are taking advantage of a production model that allows them to get beer into the market without a significant upfront capital investment.