Michigan’s medical marijuana market has experienced a flurry of activity in the past two weeks involving court rulings, state guidelines and legislation, and culminating in a showdown within the marijuana business community. The contention hinges on competition between state-licensed and unlicensed businesses and growers.
GRAND RAPIDS — While Grand Rapids residents voted more than five years ago to decriminalize possession of small amounts of marijuana, city officials are still taking a “wait and see” approach to allowing medical marijuana facilities.
When Roberta King decided it was time for a career change, she wanted to make sure her next phase involved something unique. The long-time vice president of public relations and marketing at the Grand Rapids Community Foundation ultimately decided the niche market of medical and legal recreational marijuana needed a “premier national and international communications firm.” King recruited fellow marketing and branding veteran Dottie Rhodes and the two officially launched Canna Communications LLC in late August. King spoke with MiBiz regarding the opportunities in the industry, ranging from consulting with startup businesses in the complex marijuana industry to organizing advocacy campaigns.