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Displaying items by tag: Sponsored Content

Sunday, 01 September 2019 05:00

4 Ways Businesses Can Increase Brand Awareness

The more you get your brand in front of your prospects the better! Multiple brand impressions help your business stay top of mind. If others think of you first when they need your product or service that creates opportunities and enables growth. Here are 4 ways you can increase brand awareness.

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Wednesday, 14 August 2019 13:16

Digital Damnation

 “I couldn’t complete my homework because I couldn’t find the internet.” Sounds like the digital era’s version of “The dog ate my homework.” Yet for thousands of Michigan’s children, it’s not an excuse but a reality that even has its own term: “homework gap.”

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Heed this warning! Failing to invest the time and resources in preparing for a cybersecurity incident could be the death knell for your business. Various studies and reports indicate that a significant number of small companies are unable to sustain their businesses over six months after a cyber attack. What can we do and where can we turn to avoid becoming a statistic?

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When The Right Place, Inc. and a small group of local companies formed the Manufacturers Council in 1989, they united under a banner of collaboration and mutual trust. Now, 30 years later, The Right Place | The Michigan Manufacturing Technology Center – West’s Manufacturers Council serves as a vast repository of industry knowledge and a cornerstone of the manufacturing sector in the region. Yet, despite its growth over the years, the council still retains its mission of encouraging collaboration and sharing best practices between manufacturers in West Michigan. 

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Grand Rapids & Detroit, MI—Mark Ermatinger never would have guessed a customer-appreciation event would evolve into one of the fastest-growing advanced manufacturing shows in the Midwest.

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Sooner or later, every business owner faces the question of whether or not to sell the business. If you own a business, here are three key questions to ask yourself before considering a sale.

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It all started as a part-time job in banking while I was in college almost 20 years ago. I’ve always been interested in business and financial markets. And I’ve observed how the entrepreneurial spirit runs deep in West Michigan.

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What businesses or industries are benefiting the most by using Sales & Marketing Automation?

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Sunday, 28 April 2019 17:47

Returning Citizens – More Than a Workforce

It’s no secret: West Michigan companies need to find a deeper pool of talent. For businesses, the questions are always the same: Where do we find them? How do we attract them? Who will train them? How do we keep them?

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The manufacturing industry is rapidly approaching a place where only those companies that have implemented automation and robotic equipment will survive. With recent improvements to modularity, flexibility and return-on-investment (ROI), even the most resilient manufacturers have little reason to avoid investing in the technology. 

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