Displaying items by tag: Travel Michigan
The Pure Michigan campaign that for 15 years has worked to brand and change perceptions of Michigan will focus on in-state and regional travelers this summer as opposed to a nationwide campaign.
The Pure Michigan campaign that touts the state as a travel destination should return soon to spur fall and winter travel and help tourism-reliant small businesses that were hit hard this summer by the COVID-19 pandemic.
Plagued by high water, COVID-19 business closures and canceled festivals, officials in lakeshore communities are developing plans to bring visitors back to restaurants and lodging in hopes of tourists’ return this summer.
GRAND RAPIDS — A state lawmaker expects action in Lansing within the next few weeks to restore funding for the Pure Michigan tourism campaign.
Outdoor recreation has been a staple of the Pure Michigan campaign that began more than a decade ago to promote the state as a travel destination.
A lack of state funding for the popular Pure Michigan campaign that promotes the state as a travel destination complicates plans for tourism promoters now preparing for the 2020 summer season.
Craft brewing industry executives worry that a lack of Pure Michigan advertisements touting the state as a brewery tourism destination could have a chilling effect on attracting out-of-state visitors to their taprooms.
A majority of retailers across Michigan report higher sales this spring and expect to sustain growth well into the summer.
As the busy summer travel season kicks off with the Memorial Day weekend, the head of the state’s travel bureau expects another record year for Michigan’s tourism industry.
Fresh off last month’s 2016 Pure Michigan Governor’s Conference on Tourism, new reports from Michigan State University and Longwoods International show a significant return on investment for the state’s tourism industry. Travel Michigan, the state-run tourism marketing division, says the long-running Pure Michigan campaign is working, despite criticisms from some organizations. Dave Lorenz, the agency’s vice president, spoke with MiBiz about the role of tourism in Michigan and how Travel Michigan needs to react to issues in Flint and Detroit.