While craft beverage industry insiders expect more deals ahead nationally in 2020, the market in Michigan may be poised to level off.
Alcoholic beverage producers that want to market their products beyond their home markets are facing many tough realities as competition continues to ratchet up and as consumers’ preferences shift in often unexpected ways (see: hard seltzer). For its part, regional cider maker Vander Mill LLC continues to expand its markets geographically as it makes sense and with the right wholesale partners, said co-founder Paul Vander Heide. To start the new year, the company is focused on commissioning a new large-scale apple press with the aim of improving product quality and margin.
As Pabst Brewing Co. broadens its reach beyond the iconic Pabst Blue Ribbon beer, the global drinks company is increasingly leveraging its relationship with New Holland Brewing Co. to break into new categories.
GRAND RAPIDS — Conklin-based Pux Cider hopes to open its first tasting room in early 2020 in Grand Rapids’ Midtown neighborhood.
GRAND RAPIDS — Tensions between Michigan craft beverage producers and the state regulatory agency appear to be ratcheting up with the filing of a new federal lawsuit, MiBiz has learned.
A struggle to find dedicated staff willing to work for minimum wage has one Grand Rapids pizza shop shifting to a focus on technology.
Vander Heide, the current president of the Michigan Cider Association, said the cider industry fought hard to be included specifically in the new law’s language outlining the council’s governing board.
An update to Michigan law is bringing a more equitable approach to how license fees from craft beverage producers are spent.
Vander Mill owner Paul Vander Heide has helped put Michigan cider on the map. The growing Grand Rapids-based hard cider producer makes more than 250,000 gallons a year and sells its portfolio of brands in Michigan, Ohio, Indiana, Illinois and Wisconsin. With his election as president of the United States Association of Cider Makers during CiderCon this month, Vander Heide wants to help professionalize and grow the overall opportunity for the diverse cider industry. Over a couple rounds of ciders at Vander Mill’s Grand Rapids taproom, he spoke with MiBiz about the next steps he would like to see for his company, the USACM and the industry as a whole.
Running any business is challenging, but when you add the dynamics of family ownership into the mix, it creates an entirely different set of hurdles.