Despite the rapid expansion of Michigan farmland dedicated to growing hops and grains for the state’s craft beverage sector, experts say the industry has more room to grow. A new Michigan State University Product Center study examines the potential economic impact for Michigan craft breweries to produce beer exclusively with in-state ingredients.
After 25 years with other institutions, Tom Lyons is returning to Michigan State University, where he first began his tenured career, to lead the Michigan State University Product Center. The Product Center provides coaching and mentoring services to entrepreneurs in the food processing and agribusiness sectors. Fresh into his new role, Lyons spoke with MiBiz about his long-term plans for the organization, which includes greater integration of services for entrepreneurs and expanding the capability of MSU Extension’s innovation counselors.
For startup food vendors, gaining access to shelf space at major retailers such as Meijer Inc. and SpartanNash Co. can often mean the difference between remaining a cottage business or scaling up their operations to the next phase of growth.