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Wednesday, 12 August 2015 17:23

Q&A: David Lorenz, Travel Michigan

David Lorenz has stepped into the role as chief promoter of Michigan’s $22.8 billion tourism industry during the height of the busy summer travel season. Lorenz was named vice president of Travel Michigan, a unit of the Michigan Economic Development Corp., in mid-July after 13 years with the agency, most recently as industry relations and international marketing manager.

Published in Q&A

Michigan’s tourism industry grew to a record $22.8 billion in 2014, generating a higher return on investment for the state’s Pure Michigan campaign, according to an annual analysis

Published in In the News

At this morning’s Michigan Tourism Conference at DeVos Place in Grand Rapids, Lieutenant Governor Brian Calley, along with Travel Michigan vice president David West and representatives from Google, unveiled the new technology that will put sites such as the Mackinac Bridge, Ford Field and Sleeping Bear Dunes on Google Street View.

Published in In the News

The Pure Michigan travel campaign generated 4 million trips to the state in 2013 by out-of-state visitors, according to an annual research report.

Published in In the News
Tuesday, 16 April 2013 10:42

MSU forecasts tourism growth for 2013

Michigan State University researchers see 2013 shaping up as another strong year for Michigan’s tourism industry.

Published in Economic Development

The Pure Michigan tourism campaign generated its best return ever in 2012, drawing an estimated 3.8 million people to the state that spent more than $1.1 billion during their stay, according to new research data.

Published in Economic Development

An ambitious five-year strategic plan for Michigan’s $17.7 billion tourism industry aims to draw far more travelers to the state and would begin to take the “Pure Michigan” brand around the world.

Published in Economic Development

A $2.24 million ad campaign pitching Michigan as a winter travel destination aims to replicate the success of the summertime Pure Michigan ads that are credited with boosting the state’s tourism industry.

Published in Economic Development

The Michigan Economic Development Corp. doesn’t want to be in the business of picking winners and losers, but it’s hoping a new venture match fund will provide a market-driven program aimed at filling a funding gap for early-stage companies.

Published in Finance
Wednesday, 04 April 2012 09:09

Gas price impact on tourism negligible

Even amid high gasoline prices, Michigan’s tourism industry should have a strong year in 2012, Michigan State University researchers say. An annual outlook from MSU projects a 3 percent increase this year in travel volume over 2011 and a 6 percent increase in travel spending. Travel prices should grow 3 percent over a year ago.

Published in Economic Development
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