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As the story goes, Jim Koch found his great-great grandfather’s lager recipe and decided to get into the beer industry. More than three decades later, the craft brewing pioneer and founder of The Boston Beer Company Inc. became perhaps the first craft beer billionaire based on the success of Samuel Adams Boston Lager. In the Harvard graduate’s 2016 book, “Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two,” Koch discusses the management techniques he used to help grow Boston Beer (Nasdaq: SAM) into the fifth-largest U.S. brewery by sales volume. After addressing the Michigan Brewers Guild’s Winter Conference in Kalamazoo this month, Koch joined MiBiz over a beer to discuss the state of the ever-changing industry. 

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