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While 480 square feet of space may not seem huge for a taproom, it offers The Peoples Cider Co. needed visibility along the burgeoning West Leonard Street corridor in Grand Rapids. Owner Jason Lummen opened his new taproom in late October on a strip with a distillery and a brewery, which he hopes will create new synergies. The proximity to the other producers has increased the company’s exposure, as well as freed space at his production facility on Maryland Avenue in the Oak Industrial Park. Lummen’s operation currently produces about 200 barrels per year and he hopes that separating his taproom from his production operation offers room for growth. He describes business at the new facility in one word:

Published in Crystal Ball

Michigan’s growing base of craft hard cider producers have joined forces in a new industry association that aims to improve the supply of raw materials and drive awareness of the beverage among consumers.

Published in Agribiz

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April 2018
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