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Sunday, 20 December 2015 23:37

Q&A: Herm Baker, Owner, Vertigo Music

As owner of Vertigo Music, a new and used music store on South Division Avenue in downtown Grand Rapids, Herm Baker has weathered tectonic shifts in how people listen to music, not to mention major changes to the commercial landscape in the surrounding Heartside neighborhood.

Published in Crystal Ball

If the vinyl sales boom hadn’t pulled Vertigo Music out of dire straits amid the MP3 uprising, Vertigo Music store manager Herm Baker would’ve found another solution to keep the store afloat. Failure is not an option for this music-shop veteran.

Published in Small Business

Michigan retailers successfully pushed to level the playing field with online stores, which will be required to charge state sales tax under a new law. That means new revenue for the state, but the impact on bricks-and-mortar retailers like Herm Baker at Vertigo Music remains unclear as buying behaviors continue to shift.

Published in Economic Development

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