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As the automotive industry adopts new technologies like autonomous driving, suppliers need to find opportunities to add value. For Yanfeng Automotive Interiors, that opportunity comes from flexible seating, smart surfaces and other technology, said Bryan Nyeholt, vice president of global product and process. Yanfeng, which formed in 2014 after Johnson Controls Inc. spun off the majority of its automotive interiors business to Shanghai-based Yanfeng Automotive Trim Systems Co. Ltd., manufactures a variety of interior components including instrument panels, door panels and consoles. Nyeholt is the keynote speaker for the annual Automotive Supplier Symposium, hosted by Grand Valley State University’s Van Andel Global Trade Center on March 9 at the Richard M. DeVos Center in Grand Rapids. Nyeholt spoke to MiBiz prior to the event about the benefits of the joint venture and how disruptive trends in the automotive industry are driving interior design. 

Published in Q&A
Tuesday, 03 May 2016 15:31

World Trade Week 2016

West Michigan World Trade Week is pleased to announce details of the 31st annual business conference on May 12, 2016.

Published in Supplements

The global market place is continually growing and evolving, and the number of Michigan businesses venturing into the realm of international trade is on the rise. At a time when reaching consumers and new foreign markets is easier than ever, your business may be asking, “Where do we go next?”

Published in Sponsored content

It’s likely that New Domestic OEMs will spur the majority of the North American automotive production growth going forward into the next five years.

Published in Manufacturing

When Workhorse Irons LLC formed in 2003, it had little indication that exports would become an integral segment of its business.

Published in Manufacturing

Given stagnant domestic growth, one West Michigan manufacturer plans to capitalize on export incentive programs as it looks to increase its business in the European market.

Published in Manufacturing

Businesses looking for strategies in helping break barriers to foreign markets are in luck. The Van Andel Global Trade Center at Grand Valley State University is sponsoring a workshop to help increase dealmaker knowledge on global communication understanding in business.

Published in In the News

Given the ongoing recovery of the manufacturing sector, one Muskegon-based company that makes lighting for industrial equipment believes its future is particularly bright. 

Published in Energy

For companies that want to export food products, the advice seems simple enough: Go where the stomachs are. As Michigan State University Professor David Schweikhardt told a couple dozen people looking at the potential of agricultural exports, you have to look for “stomach share.”

Published in Agribiz

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