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The Fennville-based maker of hard cider launched in 2011 with a massive PR blitz focused mostly on its high-profile founder, Chicago brewer Greg Hall, whose family had just sold its Goose Island Beer Co. to Anheuser Busch LLC for a reported $38 million. At the time, Hall promised to make exceptional products and to turn Michigan into a Napa Valley type region for hard cider.

Published in Beer and wine

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