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The craft brewing industry continues to evolve at a rapid pace. As breweries strive to stay relevant in the eyes of thirsty customers, they also need to find ways to keep their distributor and retail partners happy. Companies need to balance all those demands and more if they plan to grow beyond the taproom model, which still provides their most lucrative sales.

Published in Manufacturing

Until last year, state law barred alcoholic beverage makers and wholesalers from using social media to promote their products at the retailer level, even though many of them did anyway.

Published in Small Business

The craft beer industry in Michigan essentially started with Larry Bell in 1985 launching what would become Bell’s Brewery Inc. Since then, and especially over the last decade, the industry has taken off in West Michigan and beyond. 

Published in Beer and wine

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