Borgess Medical Center and its sister hospitals in Michigan are rebranding under a move by parent company Ascension Health to create a common brand identity.
The Kalamazoo health system will become known as Ascension Borgess Hospital, one of the first hospitals to alter under the St. Louis-based Catholic health system’s initiative. Fourteen other hospitals and their medical groups in the state will also now use Ascension as part of their brand names.
The rebrandings are part of a broader effort by Ascension Health to better connect and clinically integrate its 141 hospitals across the country.
“As we unite under one name, we will continue to draw from the strong service heritage we’ve built over the years in our community,” said Borgess Medical Center President Kathy Young. “At the same time we’re signaling our strong connection with the best physicians and caregivers from across the entire Ascension system in 24 states and Washington, D.C., which enables us to provide high quality, affordable care with an enhanced experience for our patients, our providers and our community.”
Borgess has been part of Ascension Health since 1999. Ascension is launching the rebranding first in Michigan and Wisconsin.
“We know people have many options for their health and wellness needs, and we want to make sure we’re offering access to a connected, integrated group of medical professionals who can best meet people’s health needs on their terms,” said Gwen MacKenzie, senior vice president and Michigan market executive for Ascension Michigan.
