GRAND RAPIDS — Digital services provider CQL Corp. has acquired Union Digital Co., an Ann Arbor-based digital commerce and creative agency.
The deal “addresses the increasing needs of CQL’s customers [by] providing them greater capabilities through the expansion of leading strategy, design, and digital transformation work,” according to a statement from CQL, which is based in Grand Rapids.
Terms of the deal were undisclosed.
CQL specializes in e-commerce, digital marketing, software and digital business strategy.
“Today’s companies face incredible business disruption in rapid technological advancements, forcing them to either adapt or become obsolete,” stated Kevin Antel, CQL’s co-founder, CFO and CIO. “This acquisition demonstrates our commitment to enhancing our digital capabilities to help us serve our customers’ digital transformation needs and advancement at a national scale. Together we will be better able to help clients create differentiated digital experiences, business changing applications, and to support their most ambitious innovations.”