Hanon McKendry acquired by JDA Worldwide

Hanon McKendry acquired by JDA Worldwide
Bill McKendry

Grand Rapids-based advertising, branding and marketing agency Hanon McKendry Inc. has been acquired by Muncie, Ind.-based Joseph David Advertising LLC (DBA JDA Worldwide).

Hanon McKendry, with offices in downtown Grand Rapids and Colorado Springs, Colo., will now be known as Hanon McKendry, a JDA Worldwide Company.

“This acquisition allows JDA to leverage both the strength of our creative team and the 20-year equity of the Hanon McKendry brand,” said founder Bill McKendry in a statement. “And it provides our team a tremendous opportunity to grow as the creative group for a full service global agency and take Hanon McKendry to an even greater level of creative excellence and impact.”

McKendry will assume the role of vice chairman and chief creative officer of JDA Worldwide.

Terms of the deal were not disclosed but McKendry told MiBiz in an email that the transaction closed just before the end of 2015 and that the joined companies are formally launching the new brand this week.

JDA Worldwide has offices in Atlanta, Indianapolis, St. Simons Island, Ga., Traverse City and now in Colorado Springs and Grand Rapids.

“I’ve admired Hanon McKendry for years and have respected Bill and their creative excellence,” said Brad Benbow, JDA Worldwide chairman and CEO in a statement. “We’ve served many of the same market segments, and their values and skill sets were a perfect complement to ours. As JDA Worldwide continues to build our creative services, we’ll fully leverage Hanon McKendry’s power and influence for the good of our clients.”