Lake Michigan Insurance Agency acquires Traverse City agency

GRAND RAPIDS — Lake Michigan Insurance Agency of Grand Rapids has added to its geographic service area with the acquisition of Traverse City-based Bonner Insurance Agency Inc.

The independent Bonner Insurance Agency serves individual and commercial clients in the northwestern part of Michigan and was founded in 1984 by Fred Bonner, who will remain at the organization, according to a statement.

For the buyer, a division of Lake Michigan Credit Union, the deal opens up new territory, while Bonner Agency gains access to the credit union’s host of services.

Terms of the deal were not disclosed.


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