Published in Breaking News

The Highland Group becomes certified B Corp

BY MiBiz Staff Wednesday, July 20, 2016 12:59pm

GRAND RAPIDS — The Highland Group of Grand Rapids LLC, a digital marketing firm headquartered in the Cherry Hill neighborhood, has earned certified B Corporation status, according to a statement.

The designation, administered by Wayne, Pa.-based nonprofit B Lab, demonstrates through reporting and third-party verification that companies meet “rigorous standards of social and environmental performance, accountability and transparency.” To get certified, a company must get a minimum score of 80 on B Lab’s performance measurements, as well as meet certain legal requirements.

The Highland Group received a score of 86 according to its scorecard on the B Lab website.

“We became a B Corp because (we) want to hold ourselves to high standards of performance, transparency and accountability,” said Scott Crowley, managing partner of The Highland Group in a statement. “The B Corp assessment helps us measure our performance against these high standards, and gives us a yardstick for continuous improvement.”

There are more than 1,785 certified B Corps around the world. Locally, The Highland Group joins organizations such as 616 Lofts LLC, Brewery Vivant, Bazzani Building Co., Catalyst Partners LLC and Cascade Engineering Inc.

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