Published in Breaking News

The Highland Group becomes certified B Corp

BY MiBiz Staff Wednesday, July 20, 2016 12:59pm

GRAND RAPIDS — The Highland Group of Grand Rapids LLC, a digital marketing firm headquartered in the Cherry Hill neighborhood, has earned certified B Corporation status, according to a statement.

The designation, administered by Wayne, Pa.-based nonprofit B Lab, demonstrates through reporting and third-party verification that companies meet “rigorous standards of social and environmental performance, accountability and transparency.” To get certified, a company must get a minimum score of 80 on B Lab’s performance measurements, as well as meet certain legal requirements.

The Highland Group received a score of 86 according to its scorecard on the B Lab website.

“We became a B Corp because (we) want to hold ourselves to high standards of performance, transparency and accountability,” said Scott Crowley, managing partner of The Highland Group in a statement. “The B Corp assessment helps us measure our performance against these high standards, and gives us a yardstick for continuous improvement.”

There are more than 1,785 certified B Corps around the world. Locally, The Highland Group joins organizations such as 616 Lofts LLC, Brewery Vivant, Bazzani Building Co., Catalyst Partners LLC and Cascade Engineering Inc.

Read 1807 times Last modified on Wednesday, 20 July 2016 14:35
SUBSCRIBE TO MIBIZ TODAY FOR WEST MICHIGAN’S FINEST BUSINESS NEWS REPORTING >