When Nic and Joanna Merrill heard about shortages of hand sanitizer in Southwest Michigan, they began wondering how their company, craft distillery Kalamazoo Stillhouse, could help fill the void.
Mitch Ermatinger’s outlook has improved in the weeks since the mid-March closure of all Michigan bars and restaurants, but the economic effects of the pandemic are still weighing heavily on the co-founder of Speciation Artisan Ales LLC.
The recent shutdown forced many small craft beverage companies to shift their business models on the fly.
Oktober Design LLC proves the aphorism of being in the right place at the right time when it comes to finding success in business.
Call it the six stages of COVID-19 coping: Experiencing shock. Assessing. Recalibrating. Cash Flowing. Helping. Imagining. That seems to sum up an emotional and intellectual path many West Michigan business owners have travelled recently as their companies faced extraordinary circumstances brought on by the spread of coronavirus.
ZEELAND — As Brad Davis tracked news about the spread of the coronavirus in early March, he cautioned his production team at MedViron LLC that the company might need to shut down to do its part with social distancing.