GRAND RAPIDS — Investor relations and public relations firm Lambert & Co. has expanded into the Southwest U.S. with the hiring and acquisition of a team of professionals based in Phoenix, Ariz.
The deal gives Lambert & Co. its second office outside of Michigan. The firm opened an office in New York City in 2018 and also has offices in Detroit and Lansing.
In Phoenix, 30-year public relations veteran Michelle Olson brings to the firm a roster of clients in the automotive, mobility and real estate industries. The Phoenix office will function as a platform for Lambert & Co. to serve markets on the West Coast.
“Joining forces with this dynamic Phoenix team enhances our industry depth and breadth, adds award-winning brand communications and storytelling acumen, and brings a true PR maven in Michelle Olson to our clients and our leadership team,” said Jeff Lambert, founder and CEO of Lambert & Co. “Expanding our geographic reach and sector expertise are central tenets to Lambert’s accelerated growth strategy, and the addition of a Phoenix office will be a gateway to the West for talent and client attraction alike.”
The deal was the sixth for Lambert & Co., which has expanded to become a national firm and has a goal of generating $25 million in revenue by 2025.