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Now in its second season, the Grand Rapids Drive of the NBA Development League continues to add additional offerings to the roster of semi-professional sports in West Michigan. By team President Steve Jbara’s account, the inaugural season was a success for the Drive in terms of ticket and merchandise sales and corporate sponsorships.

Published in Crystal Ball

When fans attend an NBA Development League game, they aren’t just potentially seeing the next crop of NBA players. They’re also getting a glimpse of the coaches, refs, rules and even uniforms that might someday make it to the big stage.

Published in Hospitality

While athletes for West Michigan’s semi-professional sports teams compete for dominance on the court, field or ice, each organization’s front office is doing the same in the sales game, chasing sponsorship dollars that account for a crucial piece of their annual budgets.

Published in Hospitality

While other semi-professional basketball teams have come and gone from West Michigan, the Grand Rapids Drive — backed by the National Basketball Association and the Detroit Pistons — aims to prove it has staying power.

Published in In the News

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